How to Use AWS for Your Marketing and Digital Agencies

The marketing industry in the US is worth $155 billion because every business needs a marketing department.

Since the marketing industry is so competitive, marketers and digital agencies need to adapt to the latest technology quickly and become the best at it. The latest need for marketing and digital agencies is to become a cloud-based company that’s possible through Amazon Web Services (AWS).

Here’s how Marketing and Digital Agencies can use AWS for their benefit:

1. Creating High-Performance Web Hosting Through AWS

Marketers require high-performing hosting for a seamless experience with WordPress sites, e-commerce applications, and product landing pages. With AWS, achieving high performance becomes easy for everyone.

AWS is equipped with top-notch technologies, such as Nginx, AWS Load balancer, CloudFront CDN, and much more that create a seamless web hosting experience.

2. Create Landing Pages At Almost Zero Cost

Amazon S3 allows users to design and create HTML static pages rather than buy a server. Whether you need to create HTML content, JSS, or CSS, Amazon S3 allows you to do it all.

You can further increase the speed of your landing pages by adding CloudFront CDN ahead of Amazon S3.

3. Improve SEO Ranking

By incorporating AWS cloud and other technologies, marketers can improve their website and application SEO ranking by default. This is because you adapt to AWS’s best practices that help progress the page load speed, such as deploying CloudFront CDN, adding a Load balancer, and separating the database with AWS RD.

4. E-Commerce Scalability

AWS AutoScaling allows users to scale through e-commerce and reduce the hosting costs when the product campaign is paused. If you have uneven traffic, such as higher sales and traffic on the website in one month but none in the other, the server isn’t powerful enough to support this low traffic.

5. Live Content Streaming with AWS CloudFront

AWS CloudFront is a supersonic tool that allows you to fulfill multiple functions. As a marketer, you can also implement video streaming services of live video content with it.

The only cost you’d have to bear would be the data transfer and bandwidth cost but it is equally safe as you can have your other third-party services in the same box too.

6. Digital Marketing Automation

If you want to accomplish business goals, AWS will support your functions and help your company achieve them by building scalable analytic pipelines on AWS to track the user’s data and traffic.

This way, you can make informed decisions while having a competitive advantage.

Wondering How You Can Get Your Hands on It?

Thinking about how you missed out on such a great opportunity? Well, it’s not too late to take advantage of it now. Get in touch with Continuum Innovations for a one-stop solution to all your cloud problems.

We are the best Amazon Web Services provider in Princeton. Whether you’re a big multinational or a small startup company, our team will help you find the best-managed cloud service that’ll make managing your business a breeze.

Get in touch with one of our representatives today!