The digital era means media consumption has increased tremendously across the globe in various formats, including videos on the internet. In 2021, 81% of the internet traffic has been for videos on the internet. 6.378 billion people around the world use a smartphone, and 4.66 billion people have access to the internet.

Increased internet and 4G access mean people can consume content on-demand from anywhere anytime. This means there is an ever-increasing need for a video on demand.

What is Video on Demand?

Video on demand means video content you can gain access to if you have a device connected to the internet. You can stream the videos or download them to either view instantly or view later. This is different to live streams or televised transmissions on your TV, where you have to be connected to a satellite service or cable provider. TV programs are scheduled to air at a particular time, whereas video on demand can be viewed anytime you want on various digital devices.

Why is Video On Demand Important Now?

Video Content is Preferred

The preferred method of consuming media is in the form of videos, as we mentioned that most of the internet traffic is video traffic. Here is why the need for video on demand is inherent in the digital era.

This year, the organic search results for websites with videos increased by 157%. Customers prefer learning about products and services through videos instead of texts or images. People watch videos if they’re looking for a solution to a problem, and video on demand’s importance continues to grow.

People Want to Have a Choice

People no longer are interested in cable service providers as they have signed up for streaming services like Netflix or Amazon Prime. This is because such video on demand services give flexibility and choice along with functionality to audiences looking for different types of video entertainment to consume.

Even with live sporting events, customers now want to be able to watch such live streams on demand as well.

Business Can Create Videos

Businesses that previously depended on advertisements can now directly reach their audiences by creating video content. Entrepreneurs do not have to depend on other companies like TV network executives or advertising agencies and can operate on their own if they have a good idea and a video camera. Creating and distributing content has been made easy by video on demand.

For cutting-edge technology and managed cloud services, you can hire cloud experts from Continuum Innovations. We have a team of experts who can create a step-by-step plan for cloud data migration and keep you in on every step. We also provide DevOps consulting services, and we can keep your data in the AWS cloud secure by installing exceptional authentication systems.

Get in touch with us today for more details. Call at: ​​+1 609 775 9232.